Samarth, which means “capable” in Hindi, the quarterly magazine of the Samarth Community for senior citizens, celebrated its anniversary with the release of its latest issue recently. The magazine, which carries articles, stories, poems and useful information in both English and Hindi, is produced by an editorial team of young and senior writers, content creators and designers with exclusive content meant for senior readers. In a short period, the magazine has developed a strong readership with thousands of subscribers across the country due to the relevance and quality of content and production.
According to Mr. Asheesh Gupta, the editor of the magazine, “A lot of thought has gone into the design itself – from small things such as choice of the fonts, layout, color scheme etc to make it easier to read for seniors. Articles are selected from the perspective of utility and interest of the reader group with lot of feedback sought from them.”
Each issue also brings into focus a relevant theme in addition to broad-based stories and articles. Some of the recent themes have been Wellness for seniors and Travel for seniors. Each issue also has a roundup of new useful information, announcements and implications for seniors. The magazine can be subscribed from the community website www.samarth.community or by calling helpline +91 8800699599.
SAMARTH COMMUNITY is a not-for-profit organization which runs a forum of senior citizens across India and helps them interact and engage with each other, receive information and expert advice on topics of health, wellness, home care, money-matters etc., find post-retirement jobs and voluntary opportunities, receive training and awareness on relevant areas like computers, internet and digital transactions, personal finance and health, and participate in events and engagement opportunities for elderly.
Samarth also offers professionally managed services for elderly which bring family-quality care to them through a network of Samarth’s own care-managers and selected service partners. It covers both physical and emotional needs of the elderly and can be accessed through their dedicated Care manager, Samarth call-center or a mobile ap